Ducray

Albert Ducray was born in 1901, with the arrival of the new century. The son of a dermatologist and a young hairdresser in Belle Époque Paris, Albert Ducray noticed how soap powders, used at the time as shampoo, weakened and dulled the hair.
Between 1929 and 1931 he created his own brand, Dr Ducray, and invented LIK soap, an innovative range of single-dose shampoos adapted to different hair types.
After the war, Albert Ducray, having been liberated, explored a new distribution channel for his products: pharmacies. This was the beginning of a success story.